Building custom software, much like starting a business, requires a balance between staying true to a goal while adjusting expectations to make the right, pragmatic decisions. Our secret sauce is guiding you through that process.


We are an entrepreneurial business too. Our founders have the experience of working with hundreds of small to midsized businesses in every stage of product development from preparing the materials needed for a round of funding to developing software for a successful beta launch. We know the hurdles, not just in software development, but also in establishing the right strategy to get you on the path toward success.


Our consultative approach is geared toward entrepreneurs and small and medium-sized businesses. We draw upon our own experience combining the art of software development with the practical logic required to make a software project successful. We do not see art and logic as separate. Rather, we believe that they are inextricable from one another, sharing in a symbiotic relationship that elevates the quality of the software that we build. In practical terms, our approach means that we can help you bridge the gap between realities and necessities while adhering to your budget. We can also help you develop a schedule that can guide you in making important decisions based on viable goals.


Developing software, like so many inherently creative endeavors, tends to resist being constrained. That’s where our experience in software development can help us offer you a considered, no-nonsense perspective that will help keep your idea in focus and on target.

If you decide to build your software application with us, we will help you boost your technical understanding of that application, so you can speak authoritatively about your project needs with potential clients, investors, and in-house team members. If you are still in the process of determining just how ready you are to invest in a custom software development project, we can guide you through that decision by offering:


A rough roadmap for your application or software project


Some general market research.


A quick website, if required so you can claim the domain you want and start sending potential clients to a site that introduces your project (while collecting contact information from interested parties)


A recommendation of which parts of your application can be integrated quickly with 3rd party services.


Insights on how to monetize your application.

We can help you evaluate your business and craft a plan that can revitalize the legacy technology you’ve been using, or we can help you find the right software solution to bring your business up to date all based on your budget and time constraints.


By choosing custom software you’ll enjoy numerous advantages of a custom system, tailored for your business.

Full Ownership

You own 100% of the software so you’ll never pay subscription or royalty fees.

Full Flexibility

With a custom built solution, you can do whatever you want whenever you want with your product. That means your software can grow and change with your business, not the other way around.

Competitive Advantages

Unlike “off-the-shelf” software, custom software can boost your company’s performance and be a valuable IP asset, two strong competitive advantages.

Technology Independent

We area technology agnostic custom software development firm. In other words, we don’t sell or promote specific technologies, so we’re 100% focused on our customers. We pick the right stack for your unique business needs and goals.